PPC in digital marketing

PPC INTRODUCTION

PPC stands for pay per click which means that advertiser had to pay each time when there is a click on the ads .It is basically using paid advertisement that appears on search engine result pages.It is a process in which the business had to pay a money to google for showing their  ads on the search result. 

PPC basically works on the keywords that users most want to use on the search engine.Keyword work has the important part for any search engine.As users enter keywords on search engines for searching anything.Keyword should be unique , reliable and accurate so before using keyword there should be proper search for keyword with the  help various keywords tools.As ppc is a paid search so it is display on the above and left side of the organic search.

PPC work has the auction so an advertiser who paid more money for advertising their ads should be shown on the top of  the search engine.

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PPC can be done in best manner with the help of these point:

  1. Keyword should be relevant 

  2. Quality score of your keyword on a search engine basically means the total rating of your keyword by the google.

  3. How creative your keyword is.


Google Adword

For doing ppc there are various channels who provide this facility out of which google adword is best because Google adword helps you to find your targeted audience who search for specific keywords. You can find here a help desk where you can easily see how to make an account and set your budget.

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Benefits of google adword:


  1. It provides keyword planner tools on which you can find and search keywords which are accurate for your business.

  2. It sets a daily budget for you to don’t  exceed your allocated spend.

  3. It reaches your customer at whatever device they are using it mobile, laptop , desktop etc.

  4. You can measure the impact and see how many users are seeing your ads and click on it.

  5. You can any time pause your ads and restart at any time on google adword.



Some benefits of PPC

  1. You have to pay money only for those times on which ads. were  clicked.

  2. It provides complete information regarding the working and states of your advertisement.That how many clicks are done , how many impressions are done etc.

  3. You can decide where and what time your ads were shown to your targeted audience.

  4. You can manage your budget . it allows you to set your maximum budget for daily purposes.

  5. Through ppc you can achieve visibility and accurate position for your business.

  6. In this your ads are reaching your accurate customer to those who you want to see your ads.ie. your targeted audience.

  7. PPC advertising is not difficult to produce whether you can do it by yourself or hire a professional. Expert which we got in various companies from noida and delhi.

  8. PPC makes more traffic for your websites.



Some cons. for  PPC:

  1. Always organic search gets a top place in search engines which we are doing in SEO whether ppc is short term policy.

  2. Organic search always got more click then Pay per click sponsored ads.




 

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