PPC in digital marketing

PPC INTRODUCTION PPC stands for pay per click which means that advertiser had to pay each time when there is a click on the ads .It is basically using paid advertisement that appears on search engine result pages.It is a process in which the business had to pay a money to google for showing their  ads on the search result.  PPC basically works on the keywords that users most want to use on the search engine.Keyword work has the important part for any search engine.As users enter keywords on search engines for searching anything.Keyword should be unique , reliable and accurate so before using keyword there should be proper search for keyword with the  help various keywords tools.As ppc is a paid search so it is display on the above and left side of the organic search. PPC work has the auction so an advertiser who paid more money for advertising their ads should be shown on the top of  the search engine. PPC company in mumbai PPC can be done in best manner with the help of these point: